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The Navos family have grown coffee beans in Columbia for generations in the Cundinamarca region and employ a lot of locals. The navos grow the highly prized Bourbon beans, the land is well kept, naturally nourished so does a great yield, the region is blessed with perfect weather for the crop, While Coffee beans are among the most highly sprayed and chemically treated crops in the world, very little chemical is used because the growing conditions are so favorable. The family are proud to produce premium coffee beans whilst also sparing and enhancing local bio diversity and supporting the local community.
The family is struggling to keep the farm afloat and don’t want to cut corners. They also have an obligation to the local staff, many of whom are families who have worked on the plantation for generations. Unfortunately they are running on tiny margins and don’t have the money to re-invest in new equipment, and the situation is becoming worrying.
While the family grow a premium product, they are seeing prices per kg reducing year on year, rain forests are being cleared in Brazil and coffee is being produced much cheaper, but with a significant cost to the environment. That coffee still receives the same certification as the Navos family’s coffee. This often ends up being blended, graded and roasted together, and the family have lost trust in the fair trade bodies who they believe no longer act in their interest. The margins are increasingly with the middle man.
The Navos family would benefit from the visibility, transparency and guaranteed self-certification that the food blockchain provides.
Thus, they create an account on the ChefChain site, this will help anyone to know the following about them as a business:
Then, they creates blocks that contain detailed information of the different Navos family coffee. By doing so they include all the required information to be recognized for the great coffee beans they grow.
Once established on the blockchain, the farm and its coffee is now visible, when baristas and wholesalers are looking to connect with coffee bean suppliers, they can look into the coffee blocks and they will see all the right information and connect with the farm.
They can also place a QR code on the coffee sacks that follow the information back ChefChain block The family can also collect and produce the data between ChefChain and his servers through API interfaces, achieving an even higher level of digitalisation and demonstrate his digital credibility.
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