The 100% traceable apple crumble.

Kruimels is the first dessert on the blockchain.
You can track all of the ingredients of the crumble and verify it via blockchain technology.

Kruimel's story

Kruimel’s is a street food concept based on the good old british apple crumble. Which is a simple but stunning dessert. It’s a dessert that lets the ingredients speak for themselves and we’ve pimped it and brought it to the Netherlands. 

The concept might be British, with layers of  fruit compote and the buttery biscuit topping and lashings of creamy vanilla custard. But the ingredients and climate in the Netherlands are more suited to the concept. The apples & pears are perfectly sweet and ripe, the freshly milled flour and butter for the biscuit are perfect texture for the buttery shortbread crumble, milk produced in the Netherlands is rich and perfect for the creamy custard. The innovatively grown Vanilla from Koppert cress is the crowning glory. 

We’ve recorded every step of Kruimels on the blockchain so you can look right down the food chain and trace the ingredients yourself, totally transparent. 

We conducted academic research with the Hoogeschool Dronten at the Floriade with a cross section of the public. We set out to find out which specific data people were looking for when making their food choices, based on that research we’re able to pinpoint the exact information people wanted and we have included this in the kruimels concept, here are the following 

  • Product description
  • Farm information & location, history. 
  • Ingredient information & production method
  • Total Recipe 
  • Food information Micro / Macro nutrients 
  • Exact calories per portion (not per 100 grams)  
  • Food kms (not miles)
  • CO2 emissions