As a chef for the last 25 years I’ve noticed that provenance of ingredients is becoming more important to the consumer, at the same time as supply chains have become more complex and food fraud is at an all time high.
‘Customers want to know where their beef was reared, what it ate and how it lived’
Informed customers can make conscious choices.
I came to the blockchain and found a solution to the problem, the clear data ownership and transparency it delivers is a fantastic step towards food transparency.
Damien